FARM FRONT SEKI NOEN

31 Oct 2025
Booked an early train from Niigata station to Echigo Yuzawa station.
A 7km (10 mins) taxi ride from Echigo Yuzawa Station. Making this detour to try the award winning onigiri.
All I can say is that all the expectations and good things that were said inFARM FRONT SEKINOEN Youtube Channel and other articles are all true.
The cafe is modern minimalist style, set facing the paddy fields.
Per recommendation, taking the first bite "AS-IS" with no condiments. The sweetness of the lightly salted rice invoke such a delicate balance. Nice, certainly lives up to their reputation. Now I have developed a new baseline for onigiri.
Tried the brown rice coffee but it was a bit too charred tasting for my liking.

After lunch, took a 15 mins leisurely walk to Ishiuchi station for the local train back to Echigo Yuzawa. Along the way, "inspecting" the neighbourhood persimmon trees and vegetable plots.